Howies - Sustainability

Whilst researching companies ethics and policies on sustainability I remembered seeing these products from howies. They created a hand me down range which is really inspirational and when reading this story behind the products it makes me think that this can be applicable to more products. Surely clothes have a special place in our lives and are used much more than a piece of graphic design but I feel like the argument below can be applied to any form of design. Thanks again David.

Hand-me-down

"We live in times of limited resources but unlimited desire to consume them. The answer though is real simple: to consume less as a consumer; to make a better designed product as a manufacturer.

Going forward we will have to take more responsibility for our consumption. The manufacturer and the consumer will both have to share that responsibility.

We live in interesting times.

From where we stand as a manufacturer, a product that keeps working for longer uses less-resources in the end. The key ingredients to this are quality and good design.

To make something well, you know, the best you can do, means going that extra mile. Every stitch, every zip, every little feature considered. The weakest points made strong. Then, and only then, can we say that we have fully understood the responsibility of making something.

This product is guaranteed for a minimum of 10 years from the date of original purchase. The chances are it will last a good deal longer than that. So now you have to decide whom you’d like to hand this product down to? Err??"

— David Hieatt, howies co-founder.